Our editorial process

Our goal is to improve the health of millions of people worldwide. To do this, we intend to provide the most relevant and accurate information on fitness and nutrition to our users. It is essential to us that the content they receive in our apps and on our website is reliable and easy to understand. That is why there are a few principles that we follow when developing this content.

Commitment to original content

We don’t publish guest or third-party posts because we’re committed to the quality and accuracy of the information we provide. Likewise, you won’t find any sponsored posts or promotional content here. We ensure that finances don’t influence the truthfulness of our articles.

Only the best experts

You need the best health advice, and that’s why we only trust real human experts to write and review our articles. We avoid using AI for content creation because nothing beats the personal touch and expertise when it comes to your health.
Rest assured, no article here is penned by ChatGPT or any AI tool — because you deserve content you can trust.
 

You can see the list of experts we cooperate with on our website. If you want to read about any of their experience and expertise in more detail or look them up on social media, you can do so by clicking on the expert you would like to know more about.

Reliable sources

We use trusted sources of information when developing our content, including publications from reputable journals on dietetics, nutrition, training, and healthcare, and materials from various government agencies, academic institutions, and professional associations in the fields of fitness and nutrition. We leave links to the sources we use in the articles on our website and in the guides that we provide to you in our apps, so that you can check the information yourself and read in more detail on any topics you are interested in.

Accuracy and clarity

Our team thoroughly checks the content we provide to you to make sure that it is accurate and up-to-date. We take great efforts to ensure that the information you receive is understandable and easy to apply to achieve your goals.